So far, 200 million businesses globally use WhatsApp for Business monthly-about 5 percent of Meta’s total. “This behaviour is accelerating globally with India at the forefront,” she said in an interview. What’s the significance of this roll out?Īccording to Sandhya Devanathan, already a billion people across the world message a business on Meta’s messaging apps (WhatsApp, Instagram DMs and Facebook Messenger) every week. Businesses that subscribe will get a verified badge, account support, impersonation protection and additional features that will help people find them more easily.Īlso read: R eliance Retail will be our fastest growing business in revenues and Ebitda: Mukesh Ambani To that end, WhatsApp has rolled out a payments tool that will make in-app transactions possible via credit cards, debit cards, WhatsApp Pay, as well as rival digital payments providers such as Google Pay, PhonePe and PayTM.įinally, the company has launched Meta Verified for businesses on WhatsApp, Instagram and Facebook to let users know that the businesses they are interacting with are validated and authentic. Businesses can use Meta’s building blocks to create these unique experiences leading to better engagement with customers who needn’t jump between apps to complete a purchase. Making it easier to complete a purchase directly in the chat,” he noted. “All this without having to leave the chat thread. For example, a bank can build a way for customers to book an appointment to open a new account or an airline can build a way to check-in for a flight, or a food delivery service can build a way for users to place an order from any partner restaurant, explained Zuckerberg. The first is WhatsApp Flows that will allow businesses to build richer in-chat experiences with users. To achieve the “ultimate goal” of finding, messaging and buying from a business all in the same WhatsApp chat, Zuckerberg announced the launch of three key features. “As a result, people end up having to use work arounds.” Like chatting with a salesperson on his personal WhatsApp number, selecting a product based on pictures he sends and then logging out of WhatsApp to pay via Google Pay-WhatsApp Pay’s rival in digital payments. “ we haven’t made it easy to discover businesses or buy from them,” Zuckerberg said at a WhatsApp summit in Brazil last year. However, Meta was increasingly seeing that India’s 400 million monthly WhatsApp users were not just turning to the messaging service to connect with family and friends, but also to “get things done” such as booking a cab, shopping for groceries, or buying from boutique and big businesses. How is this different from the payments currently allowed on WhatsApp?Ĭurrently WhatsApp allows for peer-to-peer payments through its app. The move is significant as the Facebook owner is increasingly betting on business messaging in addition to its mainstay advertising to drive sales at the $775 million company. Hundreds of millions of WhatsApp users will now be able to discover, buy and pay for products and services through the chat app, its parent company Meta’s chief executive Mark Zuckerberg said in a video address at the company’s second Annual Conversations conference in Mumbai on Wednesday. The company has launched Meta Verified for businesses on WhatsApp, Instagram and Facebook to let users know that the businesses they are interacting with are validated and authentic.
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