![]() Positive mentions as a percentage of mentions that include sentiment (removing neutral mentions).Positive mentions as a percentage of total mentions.You can calculate your social sentiment score in a couple of ways: Is someone being sarcastic when they say they had “the best” customer experience with your brand? 3. If you’re tracking sentiment manually, keep in mind that you need to watch out for the context. Then create a search stream using your name plus :( to indicate negative sentiment. In the dashboard, create a search stream using your name plus :) to indicate positive sentiment. Make a list of positive and negative words and scan your mentions for posts that include these terms.įor Twitter, you can set Hootsuite up to do some of this work automatically. There will likely be other terms specific to your product, brand, or industry. Negative: bad, awful, terrible, worst, hate.Positive: love, amazing, great, best, perfect.Think about the kinds of positive or negative words people might use to talk about your brand. Next, you’ll look for terms that indicate sentiment within your mentions. For Twitter, you can use hashtags or keywords.īe sure to create streams for your brand name and your product or service names.Īgain, a board can be a helpful way to organize all of these streams on one screen.įor more details on getting set up to track your mentions, check out our full post on social listening tools.For Instagram, you can monitor hashtags related to your products or brand name.On some social media platforms, you can even track the posts where you’re not tagged: You might want to organize all of your Mentions streams into a Social Mentions board to make them easier to view at a glance. This will track the mentions where people tag your accounts on social. In the Hootsuite dashboard, add a stream for each of your social accounts. Here’s how to collect them all in one place. ![]() The challenge is that they won’t always tag you in those conversations.įortunately, you can set up Hootsuite streams to monitor social channels for all mentions of your brand, even when you’re not tagged. The first step of social media sentiment analysis is to find the conversations people are having about your brand online. In the section below, we get into some powerful tools you can use to help make social sentiment analysis faster, easier, and more accurate.īut if you’re not yet ready to invest in specialized social media sentiment analysis tools, you can get started with a bit of extra research. Claim this deal How to run a social media sentiment analysis in 3 steps Get an annual Hootsuite plan 60% off and save up to $1,793 now. ![]()
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